A mini idea: IKEA Catalogue created by its own clients

This is an idea about

• Client fidelity actions
• Involving users on the company’s communication
• Getting immediate feedback on the products and how clients use them in different countries.

It’s quite surprising that IKEA has not developed an idea like this yet. Basically, it would involve active users (through a Social networks or similar) and big buyers (IKEA card) to design their catalogue.

It could be done closing a local shop or taking them to Sweden as a reward, where they could see all the new products and designs before anyone else, and design their own scene. They would count with the help of an expert designer and a photographer who would assist them to set up the scene.

This idea would also be useful for the company to see what are the likes of their clients (by country) and get instant feedback before novelties arrive at the shops.